The Hoa franchise: two core Vietnamese tea formats, Trạm Hoa from 24 m² and Góc Hoa 30-40 m²

The format is currently offered inside Vietnam. A foreign investor can proceed where the operating entity and the licences are properly established in Vietnam. Please raise this on the first call so the legal route is agreed before any commitment.

The two core formats have published packages: Trạm Hoa (compact) about VND 482 million and Góc Hoa about VND 599 million, including 8% VAT on the franchise fee. Nhà Hoa is handled as a separate project; its package is discussed when you get in touch. The package does not cover the rent deposit and rent, repairs if the site is run down, any power upgrade, or working capital for the first months; these differ by site and are worked through with you during the consultation.

The Hoa uses a ratio rather than a fixed figure, because the same rent can be cheap on a busy pedestrian frontage and expensive on a road where nobody stops. Aim for 5 to 8% of revenue and never above 8%, calculated on the revenue you are confident of in your first three months rather than the revenue you hope for after a year. After cost of goods, staff, other operating costs and the brand fee, each cup leaves a margin toward rent, so every extra VND 5 million of monthly rent means roughly 12 more cups a day just to cover it. If most of your orders come through delivery apps, run the ratio on revenue net of platform fees.

3% of monthly revenue. It funds customer care and the order line, system and local marketing, quarterly product development, quality control and training, the legal, finance, accounting and HR desk, and support when you open your next store.

Three modules over nine days, all delivered at your own store. The first three days are instruction and practice before opening, ending in a written test. The next three days are trial trading with real customers while the store is still closed to the public, with three skills assessments and a practical exam that decides who is cleared to work the counter on opening day. The final three days come after opening, for observation, on-the-spot coaching and handover. Attendees are the owner or an authorised manager plus all store staff. Training for the first intake is covered by the investment package.

Not in every case. You can be hands-on, or appoint a manager and a team who complete the training programme and follow The Hoa operating standards.

It helps. If you do not have it, you will need the right team in place and everyone must complete training before opening.

Trạm Hoa (compact) starts from 24 m², either a shophouse with a frontage of about 4 m or a free-standing kiosk on a 4 x 6 m or 4 x 7 m lot. Góc Hoa needs 30 to 40 m². Nhà Hoa, handled as a separate project, needs around 150 m². Larger sites can be partitioned. What matters more is that the frontage is not obstructed, that electrical and water capacity are adequate, and that the address can be registered for business.

In The Hoa simulation for Ho Chi Minh City, operating break-even is about 88 paid cups a day for Trạm Hoa and 112 for Góc Hoa: the number of cups at which monthly revenue covers monthly operating costs, before depreciation. It is a simulation, not a commitment. The Hoa does not publish a general profit or payback figure; the assumptions and the detailed profit and loss for each format are shared when you get in touch.

Three years. Territory scope and any exclusivity are considered case by case, by location, by market and by the specific agreement.

The Hoa is operated by Phúc Tea Franchise Joint Stock Company, enterprise registration number 1801724221, issued on 20 May 2022. Registered details and the logo copyright certificate are published on our legal information page.