The Hoa franchise: a Vietnamese specialty tea format for the city corner
Góc Hoa is a compact store format built around Vietnamese tea scented with flowers and local produce, drawn fresh on a Teapresso extraction machine. Reference footprint 25 to 40 m², reference investment VND 500 to 600 million, and an expected 30 to 45 days from signing to opening depending on the site and the paperwork.
Built on stores that are already trading
The Hoa is not a concept on paper. The format was shaped in operating stores in Cần Thơ, Vietnam, and is now being taken to larger cities: the Tân Phú store in Ho Chi Minh City opens in September 2026. A franchise partner receives the same recipe book, the same equipment specification and the same service flow those stores run every day.
Machine-drawn tea, not hand-brewed guesswork
The Teapresso extracts each tea to its own temperature, pressure and water profile, and can run a three-pass extraction. One store can carry several teas without brewing a large batch by hand and discarding what is left. Quality stops depending on which staff member is on shift.
A menu people can smell before they order
Loose leaf sits on the counter where a guest can see the leaf and choose the aroma they like. Herbal blends are built around Vietnamese flowers and herbs, chosen for aroma and balance rather than trend.
Small footprint, urban rhythm
Góc Hoa is designed for 25 to 40 m² with a clear order, make and hand-off flow. It suits dense residential blocks, office clusters and delivery-friendly corners rather than expensive high-street frontage.
Who Góc Hoa is for
The Hoa looks for partners who want to build a modern Vietnamese tea experience and who can organise day-to-day operations locally. You can be hands-on yourself, or appoint a manager and a capable team.
Capital of roughly VND 500 to 600 million available for one store.
A suitable site in hand, or an active search in a major city.
Someone accountable for daily operations: you, a manager, or an authorised team.
Willingness to follow the system standards for product, service, identity and operations.
A plan to open within the next one to six months.
Food and beverage experience helps. If you do not have it, you will need the right team in place and everyone must complete training before opening.
Cost structure, published as ratios
The Hoa publishes the shape of the economics rather than a promised return, because the result at any one store depends on its revenue, its rent, its staffing and its order mix.
The 3% monthly fee sits below the 5 to 6% common in this market. It funds the customer care and order line, system and local marketing, the product team that releases new drinks each quarter, quality control and training, the legal, finance, accounting and HR desk, and the team that walks with you when you open your next store.
On rent: The Hoa uses a ratio, never a fixed amount, because the same rent can be cheap on a busy pedestrian frontage and expensive on a road where nobody stops. Keep rent between 5 and 8% of revenue and never above 8%, calculated on the revenue you are confident of in your first three months, not the revenue you hope for after a year. A quick check: every additional VND 5 million of monthly rent is roughly 12 more cups a day, sold only to cover that rent. If most of your orders come through delivery apps, run the ratio on revenue net of platform fees.
The investment covers
- Technology and brand transfer. Brand licence under the agreement, recipes and operating procedures.
- Training and on-site coaching. Hiring and training staff to standard; the The Hoa team is present before, during and after opening day.
- Store design. 3D drawings, technical specifications, dimensions and materials for your actual site.
- Site survey and construction supervision. On-site assessment and remote build monitoring.
- Fixtures, fittings and beverage equipment. Including the Teapresso and the point-of-sale setup.
- Fit-out, opening inventory, and opening and first-year marketing.
- Operating standards deposit. Returned at the end of the agreement.
The investment does not cover
- Shell works on the premises. Walls, plasterboard ceilings, flooring and roof.
- Remedial work where a site is run down. If ceilings or floors need reworking.
- Rental deposit and rent. Per your own agreement with the landlord.
- Working capital for the first months. Budget this separately; it is not inside the investment package.
We set the excluded items out line by line during the consultation, so the real preparation figure is clear before anyone signs.
Support from site survey to the first trading weeks
Market and site assessment
Area, footfall, access, layout and fit with the format, scored against a 100-point criteria set.
Design and store preparation
Layout, identity, bar design, equipment and the build schedule.
Product and supply chain
Menu, recipes, ingredient standards, storage specification and quality control, with a new drink release each quarter.
Training for owner, manager and staff
Three modules over nine days, all delivered at your own store: three days of instruction before opening ending in a written test, three days of trial trading with real customers including a practical exam, and three days after opening to observe, coach and hand over.
Opening preparation
Trial run, skills check, operations review and the launch communications plan.
After opening
Operations monitoring, quality assessment, and help resolving issues through the early period.
From the first conversation to opening day
Enquiry received
Your city, budget, site, operator and expected timing. We reply within 24 working hours.
Consultation and fit assessment
The format, the financials, the terms and the site, including whether the address can be registered for business.
Agreement
Scope of transfer, a three-year term, and territory conditions considered case by case.
Design, build, equipment
Worked to the real condition of your site.
Hiring and training
Owner or manager, plus the store team.
Trial run, opening, ongoing support
Every process checked before you serve the public.
The 30 to 45 day window applies when the site, the paperwork and the conditions are ready. It is an expectation, not an absolute commitment.
Frequently asked
Can a foreign investor take a The Hoa franchise?+
The format is currently offered inside Vietnam. A foreign investor can proceed where the operating entity and the licences are properly established in Vietnam. Please raise this on the first call so the legal route is agreed before any commitment.
What is the investment for one store?+
The reference investment for the Góc Hoa format is VND 500 to 600 million. The real total depends on the condition of the site, the design, the build, the equipment and local conditions. We send the itemised list of cost categories and work through it during the consultation.
How much rent is reasonable?+
The Hoa uses a ratio rather than a fixed figure, because the same rent can be cheap on a busy pedestrian frontage and expensive on a road where nobody stops. Aim for 5 to 8% of revenue and never above 8%, calculated on the revenue you are confident of in your first three months rather than the revenue you hope for after a year. After cost of goods, staff, other operating costs and the brand fee, each cup leaves a margin toward rent, so every extra VND 5 million of monthly rent means roughly 12 more cups a day just to cover it. If most of your orders come through delivery apps, run the ratio on revenue net of platform fees.
What is the monthly fee?+
3% of monthly revenue, below the 5 to 6% common in this market. It funds customer care and the order line, system and local marketing, quarterly product development, quality control and training, the legal, finance, accounting and HR desk, and support when you open your next store.
How long is the training, who attends, and how is it assessed?+
Three modules over nine days, all delivered at your own store. The first three days are instruction and practice before opening, ending in a written test. The next three days are trial trading with real customers while the store is still closed to the public, with three skills assessments and a practical exam that decides who is cleared to work the counter on opening day. The final three days come after opening, for observation, on-the-spot coaching and handover. Attendees are the owner or an authorised manager plus all store staff. Training for the first intake is covered by the investment package.
Do I have to run the store myself?+
Not in every case. You can be hands-on, or appoint a manager and a team who complete the training programme and follow The Hoa operating standards.
Do I need food and beverage experience?+
It helps. If you do not have it, you will need the right team in place and everyone must complete training before opening.
What size site do you accept?+
The reference footprint is 25 to 40 m² of usable trading area. Larger sites are welcome and can be partitioned. What matters more is that the frontage is not obstructed, that electrical and water capacity are adequate, and that the address can be registered for business.
What is the payback period?+
The Hoa does not promise a payback period. The calculator on the Vietnamese page is an estimate built on the published cost ratios, not a commitment. Financial performance depends on revenue, rent, staffing, order mix and how well the store is run, so the actual profit and loss is worked through with you during the consultation, on your own site.
How long is the agreement?+
Three years. Territory scope and any exclusivity are considered case by case, by location, by market and by the specific agreement.
Who operates the brand?+
The Hoa is operated by Phúc Tea Franchise Joint Stock Company, enterprise registration number 1801724221, issued on 20 May 2022. Registered details and the logo copyright certificate are published on our legal information page.
Talk to the franchise team
Send us your city, your budget range and your timing. We reply within 24 working hours. Conversations can be held in English or Vietnamese.
Email franchise@thehoa.vn
Phone and Zalo +84 932 199 440 (Ms Yến)
Hotline 1900 9216
The enquiry form is in Vietnamese. If you would rather write in English, email us and we will take it from there. The full Vietnamese page also carries the interactive tools and the readiness check.